Striving for Excellence
Sometimes, it’s the journey —and the destination.Combining a decade of pro basketball experience with his passion for helping kids learn the game he loves, Kei Madison speaks fondly about the road that led him to create
Swish Athletic Club in Grand Rapids.
“The amazing opportunities I’ve been fortunate enough to experience make what we are doing for young athletes truly special. If I can share even a little bit of what I’ve learned with these kids, then I can make a difference,”explains Kei, while rebounding errant shots from several overzealous third grade boys.